BBA - Bachelor of Business Administration
The Bachelor of Business Administration (BBA) is a highly sought-after undergraduate program designed to develop future managers, business leaders, entrepreneurs, and corporate professionals. This program offers a strong foundation in business management, marketing, finance, HR, operations, communication, leadership, and entrepreneurship, making it one of the most versatile degrees for career growth.
The curriculum combines theoretical concepts with practical learning, including case studies, presentations, industry interactions, internships, real corporate assignments, and project-based evaluations. Students learn to analyze business challenges, make strategic decisions, manage teams, and adapt to the rapidly growing global business environment.
By the end of the program, graduates are equipped with the skills required for careers in corporate companies, startups, retail, banking, consulting, marketing agencies, and more—or they can choose to pursue higher studies like MBA, PGDM, M.Com, or specialized master’s programs.
Module 1: Business Foundations
- Principles of Management
- Business Environment & Organizational Structure
- Micro & Macro Economics
- Business Mathematics & Statistics
- Business Communication & Soft Skills
Module 2: Marketing, HR & IT Skills
- Fundamentals of Marketing Management
- Human Resource Management Basics
- Computer Applications for Business (MS Office, MIS)
- Financial Accounting & Bookkeeping
- Mini Project: Market Survey & Report
Module 3: Finance, Law & Quantitative Skills
- Financial Management
- Cost & Management Accounting
- Business Law, Contract Act & Company Law
- Production & Operations Management
- Practical Assignment: Business & Financial Analysis
Module 4: Consumer Behavior & Digital Business
- Consumer Behaviour & Marketing Psychology
- E-Commerce, Digital Business & Online Platforms
- Supply Chain & Logistics Management
- Entrepreneurship & Startup Management
- Internship I: Corporate / Business / Startup Exposure
Module 5: Advanced Corporate Practices
- Strategic Management
- Research Methodology & Data Interpretation
- International Business & Export-Import Management
- Advertising, Branding & Digital Marketing
- Major Project Phase I: Live Business Case Study
Module 6: Career Readiness & Capstone Project
- Leadership, Team Management & Professional Ethics
- Resume Building, Communication & Interview Skills
- Industry Project / Corporate Internship Experience
- Capstone Project + Viva + Presentation
- 10+2 (any stream) from a recognized board
- Basic English communication skills recommended
- Interest in business, management, leadership, or entrepreneurship
- Physically & mentally fit for academic and field activities
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