B.Voc - Journalism & Mass Communication
The B.Voc in Journalism & Mass Communication is a dynamic, skill-focused undergraduate program designed for students who aspire to build meaningful careers in media, news, broadcasting, digital communication, public relations, advertising, content creation, filmmaking, and social media.
In today’s digital age, the media industry demands professionals who can communicate effectively, think critically, create compelling content, and adapt to rapidly changing platforms. This program provides a strong foundation in:
- Journalism & Reporting
- TV & Digital Broadcasting
- Photography & Videography
- Anchoring & News Writing
- Public Relations & Advertising
- Creative Writing & Scriptwriting
- Social Media & Digital Content Production
Students explore real-world media environments through newsroom simulations, studio training, industry visits, internships, and hands-on creative projects—ensuring they graduate with practical experience and a strong professional portfolio.
Module 1: Foundations of Media & Communication
- Introduction to Journalism, Mass Communication & Media Industry
- Basics of Communication, Media Theories & Ethics
- Print Media: News Writing, Editing, Headlines & Reporting
- Digital Media: Blogs, Web Writing & Online Journalism
- Communication Skills, Soft Skills & Interviewing Techniques
Module 2: Visual Media, Photography & Reporting
- Photography Basics: Composition, Lighting & Editing
- Photojournalism & Visual Storytelling
- TV News Reporting & Anchoring
- Public Speaking, Voice Modulation & Presentation Skills
- Practical Assignment: News Bulletin Presentation
Module 3: Advertising, PR & Creative Writing
- Introduction to Advertising: Copywriting & Campaign Design
- Public Relations, Media Planning & Brand Communication
- Scriptwriting for Films, TV & Digital Platforms
- Creative Writing: Blogs, Articles, Stories & Interviews
- Internship I: Media Agency / PR Firm / Digital Content Department
Module 4: Audio-Video Production & Broadcasting
- Videography, Camera Handling & Studio Techniques
- Video Editing (Premiere Pro / DaVinci Resolve)
- Radio Production & Podcasting
- Fundamentals of Cinematography & Film Language
- Live Project: Short Film / Documentary Production
Module 5: Digital Journalism, Social Media & Content Strategy
- Social Media Management (Instagram, YouTube, LinkedIn)
- Online Content Strategy, SEO for Content & Analytics
- Digital Campaigns, Influencer Marketing & Brand Collabs
- Audience Research & Engagement Techniques
- Major Project Phase I: Digital Media Strategy for a Real Brand
Module 6: Industry Readiness & Capstone Project
- Media Law, Press Regulations & Ethical Reporting
- Leadership in Media, Freelancing & Entrepreneurship
- Resume Building, Portfolio Development & Showreel Creation
- Capstone Project: News Documentary / Advertising Campaign / PR Projec
- Completed 10+2 (any stream) from a recognized board
- Good communication skills preferred
- Interest in writing, media, photography, public speaking or content creation
- Must be physically and mentally fit for academic and field tasks
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