B.Voc - E-commerce and Digital Marketing
The B.Voc in E-Commerce & Digital Marketing is a future-ready undergraduate program designed to prepare students for careers in the rapidly growing digital business and online marketing ecosystem. From online marketplaces to digital advertising, social media, branding, and analytics—this program equips learners with the skills needed to drive business growth in the digital world.
Students gain hands-on experience in:
- E-Commerce Platforms & Online Store Management
- Digital & Social Media Marketing
- Performance Marketing (Google Ads, Meta Ads)
- SEO, SEM & Web Analytics
- Online Business, Dropshipping & Marketplace Strategies
- Payment Gateways, CRM & Customer Experience
- Content Strategy, Copywriting & Email Automation
With a practical, project-based learning approach, students graduate with a job-ready portfolio and the confidence to join companies, manage brand marketing, or even start their own online business.
Module 1: E-Commerce & Digital Business Foundation
- Introduction to E-Commerce & Digital Economy
- Types of E-Commerce Models (B2B, B2C, D2C, C2C)
- Internet Technologies, Domain, Hosting & Website Basics
Online Store Setup (Shopify / WooCommerce) - Product Listing, Cataloging & Pricing Strategies
- Digital Communication & Business Etiquette
Module 2: Digital Marketing Essentials
- Introduction to Digital Marketing & Customer Journey
- Search Engine Optimization (SEO) – On-Page, Off-Page, Technical
- Content Marketing, Blogging & Keyword Strategy
- Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
- Canva-Based Creative Designing for Campaigns
- Mini Project: Social Media Strategy for a Brand
Module 3: Paid Advertising, Analytics & Growth Tools
- Google Ads (Search, Display, Remarketing)
- Meta/Facebook Ads & Audience Targeting
- Email Marketing, Funnels & Automation Tools
- Web Analytics (Google Analytics, Search Console)
- Affiliate Marketing, Influencer & Referral Campaigns
- Internship I: Digital Agency / E-Commerce Brand
Module 4: E-Commerce Operations & Marketplace Management
- Marketplace Selling (Amazon, Flipkart, Meesho Basics)
- Inventory, Order Fulfilment, Logistics & Supply Chain
- Payment Gateways, UPI, GST, Online Billing
- Customer Acquisition, Retention & CRM Systems
- Live Project: Launching & Running an Online Store
Module 5: Advanced Digital Business & Entrepreneurship
- Brand Building, Growth Hacking & Performance Metrics
- AI Tools for Digital Marketing & Business Automation
- Dropshipping, Print-on-Demand, Global E-Commerce
- Business Planning, Budgeting, Freelancing & Client Management
- Major Project Phase I: Business Model + Marketing Roadmap
Module 6: Industry Readiness & Capstone Project
- Digital Portfolio, Resume & LinkedIn Profile Optimization
- Communication for Client/Agency Roles
- Interview Preparation & Mock Evaluations
- Capstone Project: Run Live Campaigns + Store Analytics Review
- 10+2 (any stream) from a recognized board
- Interest in marketing, e-commerce or online business
- Basic computer literacy preferred, not mandatory
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